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Twitter and Blogger Co-Founders Present a New Blogging ‘Medium’

16 August 2012
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When I was a Kid

An example of a Medium Collection which can be comprised of articles, photos or a combination

Yet another Medium of blogging has been unveiled. But, unlike the others, this one is designed a little differently and supposedly, less intimidating and more, defined. “We’re rethinking publishing and building a new platform from scratch. This is a preview,” read the words at the top of the announcement about Medium.

Designed by a couple guys who cofounded other platforms you may have heard of, (if you haven’t, you probably aren’t from this planet , or have never seen the in-ter-net) Twitter and Blogger. Evan Williams and Biz Stone have become incredibly familiar with online trends and from the look of it have been taking very detailed notes since their 1999 launch of Blogger.

Been there Love that

An example of a Medium Collection titled “Been There. Loved That.”

Although there has been an infinite number of startups and concepts to come and go (very few to remain in existence) somehow, people are still coming up with unique ideas; which are mostly just combinations of past failures and successes. As they all say about their own concepts, Twitter co-founders seem to agree, Medium is different.

Posting on Medium (not yet open to everyone) is elegant and easy, and you can do so without the burden of becoming a blogger or worrying about developing an audience. All posts are organized into “collections,” which are defined by a theme and a template,” Williams write in the announcement.

Heather Kelly of CNN.com explained Medium as: “The design is like a minimalist Tumblr or WordPress theme. Posts can be just a large photo, words or a combination. They are organized into collections, like Pinterest, and can be sorted by popularity based on votes from the community, like Reddit and Digg (there’s also an option to view by newest first).

The concept seems to be highlighting the fact that there is a colossal amount of content in the ‘webosphere’ and there is yet to be a simple way to find what is most important and valuable to each of us, individually. “We believe that good design supports the purpose (not just the appeal) of content, so Medium is diverse in look and feel—ranging from different types of articles to images to, eventually, much more,” Williams wrote.

The Obvious Collection

An example of a Medium Collection “The Obvious Collection” created by cofounder, Biz Stone

Twitter is automatically tied into the platform, since by clicking on a person who has contributed, you are brought to their Twitter account, which is [obviously] a requirement of being a Medium contributor. Yet the tool itself seems vastly different from Twitter. “Medium gives people space to go deeper than is allowed by Twitter’s 140-character limit, but there’s no pressure to post regularly or have a branded presence. Voting and collections put the emphasis on surfacing the best content from a mass of people, organizing them into subject-oriented pages like sections of a newspaper,” Kelly wrote.

It seems the Blogger and Twitter cofounders are trying to make a bold statement with their new product, as usual. “The Obvious Corporation decided to take on the project of building a new publishing platform from scratch, not just because it’s in our wheelhouse, but because we believe publishing—and media, more broadly—is important,” Williams wrote.

It appears they’re being completely open and honest in mentioning they’re not completely sure of what is to come for Medium. “We haven’t tied everything in Medium together yet, partly because we expect our ideas to evolve rapidly as we experiment and learn from usage,” Williams admitted.

This Happened to Me

An example of a Medium Collection which can be comprised of articles, photos or a combination

What are your thoughts on Medium?

Do you think it will succeed and possibly revolutionize blogging; or is it just another fad that will come and go?

Share your comments and thoughts!

About Lauren Formalarie

Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.

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