As we enter the last 6 months of 2014, investing in digital spending is quickly becoming a priority with b-to-be marketers. As ROI and creating a streamlined customer experience continues to prove the power of digital spending, we’re seeing a steep drop in traditional marketing dollars as digital strategy grabs a bigger slice of the overall budget. Digital marketing provides a cost-effective, metrics-driven, brand awareness to businesses of all sizes. By investing in digital, B-to-b marketers are nimble and engage more qualified audience for their products.

Here are 4 key takeaways of this digital spending study conducted by Ad Age.

1. Almost a quarter (23.5%) of b-to-b marketers expect to spend between 50% and 74% of their budgets on digital this year, up from 17% in 2013.
2. There is a notable decrease in traditional media spend such as Print (-24% decrease) TV (-7.2%) and Radio (-6.9%)
3. Website improvements and spending trends are on the rise with +66.1% increase over last year.
4. Investing in video and social media is high on the digital priority list. This year, companies will allocate 62% more to Video and Social Media spending will increase by 58%

With digital strategy on the rise, is your organization embracing new opportunities?

About Mandy Curtin

With a blend of digital marketing, PR and social media experience, Mandy brings to the table a fresh, creative approach to our clients’ needs. When she’s not brainstorming for digital domination or expanding her social toolbox, you’ll find exploring the outdoors or enjoying live music. Please connect with Mandy Curtin on Google+

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