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Why Virtual Reality will fail, maybe?
The past has a lot to teach us about failures in virtual reality, did we listen this time? The past half-century is littered with the graves of failed VR ventures, a lot earlier if you include stereoscopes. From giant human hamster balls to omnidirectional treadmills to super gloves to nauseating laggy headsets and everything in between, if you can think it, it’s likely someone’s tried it. Fingers have been pointed wildly, most at hardware incapable of delivering on promises, some at overhype, others at underhype, lack of content, poor marketing strategies, and badly thought out early adoption campaigns. But no matter where the blame for failure lies, the bottom line is this, virtual reality is nothing new. And it has a terrible batting average. But that of course begs the question: Were all of these early precursors seminal vision pieces? Or simply examples of an alluring yet unrealistic technology Browsing the headlines will have you hard pressed to find much by the way of negative news concerning VR. All breathtaking new technology, record startup funding, and constantly doubling 5-year earning predictions. But amidst the fervor there are dissenting voices, and it’s important that we listen to them. There
TEDxAirlie Recap
And that’s a wrap! The inaugural TEDxAirlie is officially down in the books! The city of Wilmington came together on Thursday, March 31, 2016 at Thalian Hall and two livestream locations to celebrate ideas worth spreading at the city’s first ever TEDx event put together by local companies SISDigital, TekMountain, and Cloudwyze. The day kicked off with a talk by Adam Burk who helped listeners step away from their own reality and gain a new vantage point within the world in which we live. The day progressed with life-changing and mind-altering ideas about overcoming diversity in Wilmington, changing the traditional corporate culture and becoming data rock stars – and let’s be real- Matt Magne brought the house down with his electric guitar! Matthew Magne rockin’ the house and telling us how music is like data! #ilm #TEDxAirlie pic.twitter.com/zbqkvy9WXX — TEDxAirlie (@TEDxAirlie) March 31, 2016 Jordan Watson – “Your Passion Isn’t Enough” @NationalSpeed #ilm #TEDxAirlie. Who’s watching?! pic.twitter.com/Z9QtnTa6Xb — TEDxAirlie (@TEDxAirlie) March 31, 2016 Kimberly Paul brought a new perspective on death and dying with her talk entitled “What Are You Waiting For?” Paul emphasized that, despite what we commonly think, we are all dying – even right now. When
It’s 2016 – We don’t need social media!
It’s 2016 – We don’t need social media! Wrong. Social media is a necessity for any modern business. From customer service to brand awareness, social puts your business on the front line for success. The importance of having a strong social strategy for your business continues in 2016. Just like any business plan, you need to know where you are going and your social strategy will be your roadmap. Start with these basic actions: Now, you’re ready to deliver what your customers want! Inform them, entertain them, and add to the lives of your potential and existing customers. Also, make sure to customize content for each social channel. How do your audiences differ on Twitter, Facebook, Instagram, Snapchat, etc. and what do they want to see? Cater to each platform accordingly and be on your way! (Need more tips for social success? Check out our blog!) Want to learn more about stepping up your social and digital marketing game? Download our FREE whitepaper! Like What You Are Reading? Subscribe To Read MoreJoin our mailing list to receive the latest news and updates from our team. SUBSCRIBE! You have Successfully Subscribed!
Your Facebook is About to Get Emotional
Your digital world is about to get a lot more emotional…. if that’s even possible. After more than a year of testing, Facebook has officially launched Facebook Reactions. In an effort to allow its users more flexibility to express how things on their newsfeed make them feel, the company has expanded its traditional ‘like’ button to a more diverse set of buttons that allow one to express emotions such as love, humor, or anger. In order to add a reaction to a post, simply hold down the like button on your phone or hover the button on your desktop. Sigh. In a news release issued by the company, they claim to have been conducting focus groups and surveys to determine which emotions or reactions people are likely to use the most. The social network has also conducted content analyses to discover how users are already expressing emotions verbally in order to create the new reaction choices: Like, Love, Haha, Wow, Sad or Angry. In an interview conducted by CNN Money, Facebook product manager, Sammi Krug stated that they have received positive feedback and “the Love reaction has been the most popular.” The one reaction missing from this newly released set of
Snapchat Just Changed the Advertising Game.
By now, you all know what Snapchat is and the immense advertising and marketing potential it offers companies that can utilize it properly. Just to refresh your memory: they’re running the social media game right now and their advertising model just changed so everyone can get involved. There are 3 ways for your business to advertise on Snapchat: through sponsored ads, sponsored lenses, or through their newest addition, ON DEMAND GEOFILTERS. Snapchat’s advertising models are all fairly new and have garnered the reputation of being pretty pricy and VERY exclusive – costing upwards of $450,000 a day to rack up 11 million views on week days using their sponsored lenses (or the branded filters you sometimes see while editing your snaps), and even more dough to run a sponsored video ad. Their newest ad model, on-demand Geofilters, is changing all of that. On February 22nd, 2016, Snapchat announced on their blog that they would be creating On-Demand Geofilters to allow anyone to create and publish a Geofilter for parties, weddings, businesses or any other places or events. Check out the video below to learn a little more: Pretty cool, right? Well here’s what’s even better. It can fit into your advertising
3 New Social Ad Models in 2016
Marketers spent $10.10 billion on social network advertising in 2015 and they will spend even more in 2016. By 2017, digital advertising budgets are predicted to surpass television budgets. Why? Because it’s the best way to know who your consumers really are AND the best avenue to get your message in front of them in a format that they are accustomed to digesting. If you’re not already considering social advertising for 2016, you should be. Facebook Lead Ads Facebook lead ads were rolled out in mid-2015 as a quick alternative to website click campaigns that direct to lead generation landing pages. Instead of directing users to an external site to fill out a form, Facebook has offered a way to capture leads within its platform. Since Facebook already has all of your contact info, the fields of the form can be pre-populated with your info, taking not one, but two steps out of the standard lead gen process. 2016 brought two new features to this recently developed ad model – it’s now available in carousel format and offers an option to add a context card with a brief summary of what the user would be opting-in for. We expect to
4 Tips for Optimizing your Facebook Business Page
Congratulations on creating a Facebook Page for your business! You’re excited and want to jump on the Facebook bandwagon with your business venture…but how can you do so effectively? Here are 4 quick tips for optimizing your new business page. Make sure that you choose an accurate category: Local business or place Company, organization, or institution Brand or product Artist, band, or public figure Entertainment Cause or community After this step, make sure to provide your visitor’s with complete information by filling out as much information about your business as possible. They will need to know where you are located, what your hours are, and anything else that provides value. Pay special attention to the “About Us” section and let people know who you are and what makes you stand out. Don’t forget to also include targeted keywords for your bio! It is important that the language in your about me section mirrors the language and keywords that you use on your website. Pick a relevant page name and customize your vanity URL Pick a page name that aligns with your business, and whenever you can, match it to your brand or website name – this is important for search engine
SEO for 2016: Think Mobile
In 2015, Google told us that mobile searches surpassed desktop searches. What does this mean for your 2016 SEO strategy? Focus on mobile! Here are a few things you may want to consider: Think Mobile First things first, if your website isn’t mobile-friendly or responsive to all devices, then you’re not ready for 2016. Next year you’ll need to have a mobile mindset. Since a majority of your audience will be viewing your content on mobile devices, you’ll want to consider how your content will appear before finalizing anything. Gone are the days of creating for desktop. As a matter of fact, it’s just the opposite. Desktops sites that aren’t optimized for mobile suffer ranking penalties, whereas mobile-only sites will suffer no ranking penalty. You’ll want to ensure that your audience receives a consistent experience across devices. Local, Local, Local Mobile search will continue to have a major impact on local businesses and local SEO will evolve. According to Google, 50% of mobile users are likely to visit a store location after conducting a local search. Local business, especially in the retail and hospitality industries, should definitely consider local citations as a part of their SEO strategy, especially
Top Tech Gifts for Marketers under $200
Top 15 gifts for marketers for the 2015 holiday season, all under $250.
Social Media Tips For Businesses
6 tips for businesses creating a legitimate social media presence.
