Every company wants to know, what’s the ROI of social? “Show me the numbers” is heard around the conference table on a daily basis. One way to get these numbers is by utilizing Facebook’s conversion tracking pixels for your Facebook ads as part of your overall digital marketing strategy.
Let’s start with what conversion tracking is, per Facebook:
Unless you have a favorite go-to tech source, you’ve likely Googled your way through Facebook’s announcement on Graph Search. Love it or hate it, the idea is being called a natural step. And though some people will say it’s going after Google, the new feature works differently than Google. Facebook’s Graph Search is, in simple terms, a social search engine. Facebook is essentially running data it already maintains on its network – sort of like a prettier version of any given Microsoft Access database. It’s robust and it’s personal. Most of us will have to sign up on the waitlist for the rollout, but here are a few expectations social media writers are talking about: 1. The Graph Search is basically made for you. Facebook users – whether they realize it or not – have helped the social media site build a database of their likes and dislikes. Graph Search will be the most robust database of its kind on any social network. There are roughly a billion users and a trillion connections on Facebook. Unlike Google’s web search, Graph Search will use data already collected to give you the ability to search information from your friends. Graph Search is
Have you ever been offended by a post you didn’t write (or approve of) on a Facebook brand page that you manage, in addition to dozens of other employees at your company? Facebook has been hard at work making changes (literally, have you noticed? It keeps freezing, mid-use) that not only allow you to control different levels of admin rights, but also allows Page Managers to schedule posts. Mashable said: Third-party apps like HootSuite just got a little less relevant with an update from Facebook that lets Page admins schedule posts. A new help center page from Facebook also outlines how brand pages can now dole out specific duties to multiple page admins, each with varying degrees of permissions. Take a look at the Chart Facebook created to show the different Admin Roles: Admin roles are now outlined in five different ways, ranging from full control (Manager) of everything to only allowing one to view insights (Insights Analyst). This feature will be incredibly useful for corporate Facebook pages with numerous different admins listed. It will also be interesting to see how much use the scheduling tool gets when the kinks are all worked out. If only they would let you manage
I’ve never had a problem with Spirit Air. In fact, I always used to think of them as the cheap solution to getting back home to see family in Boston, MA when I was living in Myrtle Beach, SC; among other places I have flown successfully to and from using Spirit Air. I was irritated by the new baggage costs added onto tickets but figured they had to find a loophole eventually to their insanely cheap ticket prices. Just as I was trying to convince my friend in Boston that she needs to hurry up and book her ticket before the Spirit Air sale was finished, she responded “I have to Boycott Spirit Air.” After asking her why, I quickly realized all I had to do was look at the recent news. The first headline I saw was a Fox News article reading: Spirit Airlines’ final answer to dying Vietnam vet seeking ticket refund: No. Fox News reported: The update from company spokeswoman Misty Pinson, when asked Monday if the company had reconsidered, appears to have grounded any hope that Jerry Meekins, 76, of Clearwater, Fla., might get his money back. Meekins bought the ticket to Atlantic City last month
Steps to Getting Timeline Step 1) Relax…. Timeline is the Official Facebook update. Everyone is getting it. Step 2) Go to http://facebook.com/about/timeline Step 3) Click the button, “Get Timeline” [if it does not say “Get Timeline” just be patient Facebook is slowly rolling it out to 800 million people. Step 4) Go through Facebook tour on how to use Timeline Last step! Go to this profile to make sure your’s is live! What do you think this will mean for Facebook Business pages? PLEASE Circle us up on Google+ and tell us if you like Timeline of Google Plus better…. SayItSocial on Google+ Related articles How to Activate Facebook Timeline Now (quickonlinetips.com) Activate Your Facebook Timeline Now! (charismatick.wordpress.com) Everyone can get Facebook Timeline right now (gadgetell.com) Looking back with Facebook’s Timeline: Nostalgic or horrifying? (zdnet.com) Can You Take The Timeline Off Your Facebook Profile? (allfacebook.com) About Ty DowningTy Downing is a social & digital media strategist, speaker, trainer, CEO of SISDigital. Please connect with Ty on… Ty Downing….and Google+.Mail | Web | Twitter | Facebook | LinkedIn | Google+ | More Posts (43)
Timeline. Either you love it or hate it, Facebook has changed. Businesses all over the world ask this question, “What does this mean for Business Pages?” The answer is they are changing! At the recent f8, Facebook Developer Conference, some of our friends and partners learned a lot of “insider” information. Tim Moore, CEO of CrushIQ, Ben Menesini, VP Ubiquity Development of ShortStack, and myself, Josh Harcus, talked about the future of Facebook Brand/Business Pages. Here are a few possible changes for the new Facebook Business Pages: Ben Mensesini’s thoughts (via. email): “Here’s a short writeup. This is all personal opinion and speculation; nothing concrete has been said by Facebook yet. What Timeline Means for Facebook Pages It’s coming. We don’t know exactly how, or what it means for businesses yet, but in private conversations with Facebook developers, it was made fairly clear that Facebook is interested in maintaining consistency across the entire application. This consistency could be part of the reasons that Facebook announced they’re removing the “Discussions” and “Reviews” applications from Pages (https://www.facebook.com/help/?faq=254646391237470). Mashable recently published an article with artist concepts of what we could see. I’d be very hesitant to say these are any more accurate than
Why do you think half the people in our field are on meds? Because of this stuff. My background and expertise has been SEO, and for several years it’s been enough for me and my team to figure out over 400 changes to Google’s algorithm each year, but sheesh, social media changes are brutal. Seems every day something changes, such as Mashable reporting that we finally have some screenshots of the new “Groupon” like product from Facebook. (courtesy of Mashable) I am a little iffy on this product from Facebook personally. I mean Facebook Places (Check-in) really took the wind out of competitors like Foursquare, Gowalla and Yelp, but I just don’t see Facebook “Deals” overtaking Groupon’s strangle hold..You?? Well, so far here is what we know Facebook Deals is, and is not: Only launching in 5 cities (I doubt it’s my city) Users who opt into Deals will see opportunities specific to their geo locations. These ARE NOT check-in deals like mobile deals. Offers will arrive via email or perhaps appear in the user’s news feed on Facebook. Each Deal has it’s own landing page on Facebook. (Woo Hoo! Another page we have to maintain and claim!!.) Users can
Ok, we are all grown up with Facebook business pages right? Wrong. Facebook changes settings and functions about as much as Google adjusts it’s algorithm. It’s virtually impossible to name all the things you should know about Facebook, but I thought I would give the top 5 things you should know! (I am sure this post will be updated soon) Here we go: 1. Swapping identities – Facebook now allows you to change identifies within the platform, with the option of using Facebook as your personal profile or a business page you administer. To use as a business page, you can navigate to your page and simply click “Use Facebook as [Page Name]” on the right hand side of the page. The Account drop down menu also gives you the option to “Use Facebook as Page”, and allows you to switch your identity to any page for which you have admin rights. Once you have done so, you will see that your friend requests and personal notifications have been replaced by new page likes and notifications of page activity. If you navigate to the “Home” tab, you will notice the “News Feed” no longer displays posts from individual users, but
SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.