DuPont Case Study: 70,000 employees as of 2012 Ranked #72 in 2013 Fortune 500 Companies DuPont is a World Leader in Market-Driven Innovation and Science. With expertise spanning two centuries, diverse industries and more than 90 countries, DuPont is uniquely positioned to help solve some of the world’s biggest challenges. DuPont focuses its efforts on 3 primary areas:   Food Energy Safety and Protection   DuPont views social media as a key element of communicating with key stakeholders and partners.“DuPont also views Social Media as a conduit for collaboration.” Goals To train communications staff on how to effectively leverage social media and thereby improve DuPont’s ability to foster collaboration among key stakeholders to address some of the world’s most pressing challenges; and to build skills necessary to successfully respond to a social media component of a crisis and contribute to the daily proactive social media program. Discovery [On Location] DuPont Corporate Headquarters – Wilmington, Delaware, US Through the Discovery Phase, we were able strategically map out a proper training route necessary to achieve DuPont’s goals. We mutually decided on the amount of time, levels of certification and number of quiz questions needed for the learner to gain a proper understanding